Urban Decay Born To Run Palette Review

Out of all the new eyeshadow palettes releases this year, the Urban Decay’s Born To Run palette was the one that had me the most excited. I had it on my wish list for ages and was so excited to start playing with it once I finally decided to make the purchase.

The Details

– Weight: 0.8g x 21

– Cost: £39.50

–  Available here

The outer casing is adorned with pictures of places all over the world which inspires a sense of adventure. Even the cardboard box it comes with has destination graphics on the inside. I really love the look of this as it feels so different and unique to the other typical eyeshadow palettes. It’s pretty heavy to hold and feels luxuorious but may not be the best to travel with if you want to pack light. When opened up, you get a large mirror, which is always helpful. I wish it was able to stand up on it’s own though, without needed something to hold it up.

The palette includes 21 shades, with a mixture of mattes and shimmers, you can be very diverse in your eye looks. I love that it has your basic everyday nudes to bright colours for when your feeling more adventurous.

The Swatches

Breakaway (warm ivory shimmer)
Stranded (pale rose gold with tonal micro-shimmer)
Blaze (light metallic peach with pink shift)
Weekender (light neutral beige matte)
Still Shot (bright peach)
Riff (brown-nude matte with floating micro-sparkle)
Good As Gone (deep brown with iridescent micro-shimmer)

Hell Ride (deep fuchsia matte)
Baja (burnt orange matte)
Accelerate (reddish copper metallic)
Guilt Trip (smoky purple shimmer)
Ignite (rose gold metallic)
Smog (deep coppery bronze shimmer)
Wanderlust (forest green with gold micro-shimmer)

Wildheart (bright fuchsia)
Punk (red-brown matte)
Double Life (metallic rust)
Jet (black with deep shimmering purple shift)
Drift (charcoal satin with tonal micro-sparkle)
Radio (deep emerald satin)
Big Sky (frosted green shimmer with iridescent micro-sparkle)


Considering the price point of this palette, I am slightly disappointed in the pigmentation of some of the shadows. The first shade Breakaway took several swatches before showing up on my arm. It may make a nice subtle highlighter though. The metallic shades however were intense and felt creamy to touch.

The biggest selling point for the Born To Run Palette is the diversity in the shades. There is a look to be created for every season, any occasion. I did a couple of eye looks to show you. One being a neutral basic and the other is something a bit different for me. I am not the best at photographing my makeup looks but I need to practice to get better.

Overall I am pleased with my purchase of this palette and although it’s not perfect, the shadows are lovely and long lasting. It encourages me to experiment with colour and get out of my comfort zone. If the palette included a cream matte shade, I think this would be represent the full spectrum and you wouldn’t need to use any other eyeshadows.


Purchase here.

That was my review and swatches of the Urban Decay Born To Run eyeshadow palette. I hope it was helpful and you enjoyed it. Thanks for reading XOXO.


There is some affiliate links in this post which means I may get a small commission if you click through and purchase something at no extra cost to you.



  1. Farah Gasimzade
    October 18, 2018 / 8:43 pm

    Nice review!
    I have a mixed feelings about UD pallets because of the poor pigmentation of some shades. I decided to skip on this one because I have a Prism pallet from Anastasia Beverly Hills with the similar shades selection.

    • Imperfect Beauty
      October 21, 2018 / 5:56 pm

      Thanks! This is only my second Urban Decay palette but I have to agree with the pigmentation not being amazing all the time x

  2. Imperfect Beauty
    October 21, 2018 / 5:58 pm

    Thank you, I was a little disappointed as you can get cheaper palettes that are better x